"They have created a perpetual motion machine."

Reglazing the broken windows of our popular culture — the argument from character. by Warren Moore I was discussing argumentation with my frosh this morning, and while most of the class was devoted to Stephen Toulmin’s elements of argument, we spent a little time talking about the Aristotelian idea that ethos — the appeal based on the character of the speaker — is typically formed during the rhetorical act itself. In simpler terms, this is why one should avoid spelling/grammar errors on one’s resume, for example — it diminishes the applicant’s ethos. Likewise, decisions regarding tone and diction impact a speaker’s ethical standing, and thus his rhetorical effectiveness. (Indeed, even my use of his in the preceding sentence marks me to some audiences as an old frump, and possibly sexist in the bargain, even if it’s happening under the radar.) For an example of this, consider the career of Charles Rocket, or more recently, Michael Richards. But of course, this sort of diminution of ethos can only operate when there are standards or taboos (depending on one’s perspective). This brings us to a recent article by Myron Magnet at City Journal. Magnet reviews the recent kerfuffle between the mayor of
Recent Comments