The Lifetime TV network is pressing forward with a campaign to lure a younger, more urban, more homosexual audience, giving the lie to the notion that American homosexuals are endangered by widespread oppression.
The media industry publication Advertising Age reports that viewers are not returning in hoped-for numbers to the TV shows they watched before the writers’ strike interrupted the television season, even though new episodes are airing. The Advertising Age article suggests that the convergence between broadcast and cable TV audience levels may be even greater than in recent years. This bodes well for audiences, as it further undermines the power of the big networks and portends a possible increase of consumer choice as competition makes the networks more resonsive to their audiences’ preferences. This won’t necessarily bring on a Golden Age of Television, as long as the most popular cable and broadcast networks are owned by a small cartel of media conglomerates, as they are today. Nonetheless, anything that further breaks up the networks’ oligopoly is good for the public at large. Something good may thus come from the writers’ and producers’ mutual greed.
The late British author George MacDonald Fraser (who died this year), was one of the great writers of our time. His humor, his courage, and above all, his classical liberal philosophy and willingness to challenge the politically correct orthodoxy of our times make his writings a tonic for those who understand and respect the tradition of liberty in Western society.
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