Mass-Marketing Good Taste
The Reebok shoe company has announced that it has signed young actress Scarlett Johansson to sponsor a new line of "retro-chic" footwear and clothing, Scarlett "Hearts" Rbk, E! Online reports. The shoes will reportedly take advantage of the starlet's "Old Hollywood-style glamour," as E! breathlessly puts it. A respect for stylishness seems to me a very nice thing, although mass-marketing such a thing would seem a sure means of defeating the purpose, given that originality and expression of a strong, interesting personality were the hallmarks of that old-style Hollywood glamour. That is the sort of thing money cannot buy.
That said, a move from the Britney/Christina Desperate Slut look to a more stylish, presentable look based on Ms. Johansson's more tasteful approach would be a welcome change indeed.
